Combined data including fixtures per store, configurations, location detail, financial product restrictions. Effective at event and tradeshow/conference logistical planning, vendor relations, staff coordination and communications. Work directly with Social/PR Manager to build and roll out social campaigns in alignment with the editorial calendar. 7972 Rice Ridges, Philadelphia, PA +1 (555) 750 2120. Leveraged market research to build synergy between the advertisers and the brand. Developed creative, and targeting testing strategies that delivered against key traffic and revenue metrics. Created brand materials for the ad sales team designed to build brand loyalty and support the sales effort. Eleven years of combined experience in business-to-business marketing and sales leadership. Invested a $500K+ annual budget to lead multi-channel, multi-touch marketing programs. Plan sales and media strategy and execute . Drove the email marketing strategy and execution for post-purchase trigger streams, and new audience pilots. Created first product marketing newsletter in imaging business, providing a targeted vehicle for delivering marketing message to the customer installed base. Produce a short introductory paragraph (also called a personal statement) at the top of the page that gives recruiters an insight into your experience, qualifications and core skills that are imperative to marketing manager … From Our Clients…. Led and managed brand visibility platform through loyalty plans, trade incentives and shopper promotions. Reduced overall production costs and considerably increased store level execution of all in-store point of sale materials. Start your resume today for free and get hired faster! Marketing training of new attorneys (at all levels), including the assessment of their marketing experience and needs. Collaborated with sales/BD, marketing, product, communications, social & PR teams. 3. Implemented social media advertising via LinkedIn and YouTube and generated 136,000 impressions and added 3,859 followers in an 11-month period. Entrepreneurial thinker who values diversity and is gifted in leading and influencing change. Developed and implemented a leads generations plan resulting in $7.5 million in new revenue over a two-year period. Product Marketing Manager, Senior. Managed marketing, lead development and sales programs for regional franchises of national consumer club. Find out what is the best resume for you in our Ultimate Resume Format Guide. Developed, executed and supported community relations initiative. Developed and maintained relationships with multiple reporters and editors of local, national and trade publications in addition to the development and execution of public relations strategy and agency management. Skills : Microsoft office, Excel, Google Analytics, Google Adwords. events, marketing materials, online communication) for PB North Americas core client segments; special focus on UHNWI, Entrepreneurs, Families, Next Generation, New Markets Promoted consistently into four challenging roles. Developed team of ten marketing professionals. Die besten Stellenangebote für Senior-Marketing-Manager und Marketing und Kommunikation. Identified key insights and oversaw development of standardized category and product materials for use by key stakeholders including sales and marketing. Developed successful programs by building strong cross functional teams both internally and externally. Creation of custom landing pages through WordPress using tracking links and source codes for reporting and analytics. Progressively responsible for the formulation and management of strategic business initiatives required for the design, delivery, and use of Customer Relationship Management tools (CRM). Reported to General Manager as member of the US management team. Managed multiple advertising campaigns with media partners across the Carolinas while assisting 'Corporate Branding' department with rollout of corporate advertising plans. Return to samples page. Decisive: Capable of delivering quick solutions to the marketing challenges. Proven ability to develop collaborative approaches to solving problems, through effective solutions that impact the bottom line while ensuring customer satisfaction. Developed, executed and monitored practice group (including multi-disciplinary and industry sub-groups) marketing and media plans that drive and support the Firm's overall growth and long-term vision. Skills : Microsoft Office, Adobe Acrobat, Project Management, Creative Design, Sales Collateral and Support, Brand Management, Internal and External Communications, Marketing Strategy, Marketing Communications. Directed and managed the development of all marketing collateral materials, corporate communications, advertising, and special events. Besides extensive marketing experience, resume samples for this job also emphasize leadership, teamwork, time management, supervisory and mentoring skills, and computer proficiency. Provided research data and market and account analysis to sales force that transformed key account relationships and revenue growth to over $50,000,000. Promoted high efficiency Energy Star appliance replacement programs. Skills : PowerPoint, Graphic Design, Excel, Event Planning, Photoshop. Generates leads according to product (Residential or commercial ) mention ticket size through various mediums like online, events etc . Lead the marketing department and support the broader organization by developing strategies to increase business, conversion rates, user engagement and brand recognition. Having a compelling objective as the first thing the employer will read will give your resume a better chance of being read, which increases its success rate. And that’ll do it. 05/2016 - PRESENT Detroit, MI. Provided marketing services to advertisers including John Deere, Spec Mix, Scofield, Bosch Power Tools. Supported NCM-corporate and cinema-centric social/non-traditional media and messaging efforts including tactical development of corporate blog including design, site integration, and content creation. Achieved annual account retention and revenue growth targets, Developed new product offering that grew account revenue by 5% - 18%, Supported successful sales processes for new business with annual revenue of $3M - $18M, Coached five direct reports into management positions of higher responsibility, Facilitated regional and national training programs that increased customer satisfaction scores year over year. Worked with Franklin Energy and CLEAResult on collaborative promotion of utility rebate capture programs. Top 22 Marketing Manager Resume Objective Examples to Use. To ensure the team is effectively conducting its marketing operations, the Senior Marketing Manager Resume gives a list of the following duties to be performed – conducting marketing research including current trends in their niches, desires and wants of customers; building campaigns, gathering data and conducting surveys, implementing marketing strategies, conducting performance analysis, assisting the marketing team and making modifications to current marketing campaigns. Devised and executed operation and marketing plans to revamp business processes to deliver high value brands. 15 years’ experience in developing and executing marketing strategies with the unique ability to understand the ongoing market scenario and customers trends using exceptional marketing communication skills, including: 1. Reversed negative sales trend, delivering 3% growth. Handled global briefing program and maintained customer satisfaction by including VOC collection through visits, forums, surveys, and win and loss analysis. How to write Experience Section in Marketing Resume, How to present Skills Section in Marketing Resume, How to write Education Section in Marketing Resume. Senior Marketing Managers are experienced professionals who oversee a company's marketing strategies and are responsible for creating and implementing campaigns, supervising staff, networking with stakeholders, analyzing research data, and helping company management make the best decisions. Leveraged internal and external data to develop efficient direct-response acquisition programs across multiple digital channels. Objective : Highly motivated professional with more than 20 years of progressive marketing and sales accomplishments in both white-collar and blue-collar markets. Highly analytical thinker with proven talent for data gathering, review and decision making. Gather and analyze customer insights to create consumer-centered product offerings for each unique market. Improved branding and messaging and devised product knowledge for business partners. Identified and researched acquisition candidates to help the company's strategic growth objective. This is your chance to pitch your future employer: you have 30 seconds or less to convince him to go to the next section of your resume or, unfortunately, let someone else get that marketing manager role you have been dreaming of for a while. Achieved a marketing return on investment of 273% over a two-year period. Developed and maintained positive working relationships between business segments & cross functional teams. Managed a $6.9 million budget at a 3% spend reduction while increasing advertising impressions by 130%. Result oriented: Ability to achieve target within given time. Stanford University, Stanford, CA . Developed targeted short term and long term strategies proven to meet or exceed business goals. Senior Marketing Manager Resume Sample Vorlage, Vertrag, Schablone, Formular oder Dokument. Spearheaded strategic market research programs, which included qualitative and quantitative analyses, in order to gain diamond-related insights from target consumers. Developed goals and identified required resources, including personnel and innovative technology to drive growth. Successful track record in operations management, project/ process management and developing people. Does your resume work FOR you, or AGAINST you? Developed integrated marketing campaigns and initiatives across platforms that delivered unified messaging and maximum impact. Developed impression rate formula, which brought in new clientele and provided R.O.I to current accounts, Created S.W.O.T. Through proven results acquired positions of higher responsibility, complexity and volume at ESPN. Senior Marketing Manager - Oracle Certified Marketing Automation/Implementation Specialist - Managing Marketing Automation and CRM systems and Processes. Drove 200% of CRM Trigger goal and met 96% of Trigger double-stretch goal ($110M). Executed and scaled marketing programs promoting NCM's product offerings within the greater media landscape, including competitive and complementary positioning presentations. Objective Statement Obtain a po… Senior Marketing Manager Resume Examples. Marketing manager CV profile. Analyzed business developments and monitored global market trends. Revised and maintained the Segmentation Policy Document on a monthly basis. Objective : Consistent track record of building interactive multi-media marketing campaigns for world-class brands with top-tier advertising agencies and publishing companies, securing additional revenue across all mediums. Skilled at leading internal and external cross functional teams and driving results. Hired into a newly created position to help building detailed position pieces for [company name] B2B marketing. Created individual development plans and guided/coached to influence performance and succession development. Senior-Marketing-Manager Jobs bei StepStone. Possess the ability to work well with others and under pressure while able to meet tight deadlines. Developed consumer segmentation and identified consumer targeting by product category and geographic region. © 2021 Job Hero Limited. Completed Company-sponsored Leadership Academy. A certified Six Sigma Green Belt, with a proven track record of getting projects from the initial process to closed. Senior Marketing Manager Resume Sample—Education Section . Effectively communicated with clients locally and globally to provide clear product/brand positioning and innovation strategies. Senior Marketing Consultant II MetLife – Charlotte, NC. Contributed to the achievement of category objectives through merchandising placements and landing page creation. Developed strategies to provide consumer insights and business support to validate innovative initiatives. Leveraged brand building fundamentals and consumer's researches to deliver business building commercials programs and formulated specific initiatives that led to growth, profitability and market share gains. Created and executed a social media marketing plan. Outdoor , … (Basierend auf Total Visits weltweit, Quelle: comScore) Created and implemented marketing campaigns, collateral, customer web portal, sales enablement activities and regional product launches for Radiology Information System (RIS) and Picture Archiving and Communications System (PACS). Jobfinden - StepStone! Worked with editorial to develop engaging brand experiences through exhibits, conferences, and targeted events. Assessed and measured employee performance and business impact. Designed a social media consumer connectivity campaign resulting in a record number of visitors and an increase in consumer engagement of 212%. Responsible for creating, implementing, and maintaining new processes and systems within a hybrid department. Marketing Manager Senior Resume Sample 5.0. Partnered with creative agencies, BU, customer insights team and customer research to deliver the right message, to the right customer, at the right time. Residential and commercial construction industries with a product platform that includes print and online media properties, trade shows, events, market intelligence data, and custom marketing solutions. Provide new business opportunities, detailed analytics, campaign development, presentations and insightful recommendations to implement new marketing plans to achieve company's goal. Proven leadership in aligning corporate cross-functional business-to-business and business-to-consumer marketing plans with internal and external senior management to drive growth. Developed North American strategic marketing plans which consistently contributed to over 20% revenue growth. As the Senior Marketing Manager, you will build the commercial strategy by bringing together a cross-functional, cross-portfolio team of colleagues and external vendors. Created supporting job aids and training documentation. All rights reserved. Increased media reach and frequency while reducing spend by 25%. Utilize strategic, creative, and technical development concepts to plan, coordinate, and manage web project activities to timely, cost-efficient conclusion. Team with analytics staff to build search engine marketing reports in Bright Edge; generate data for search analytics, keyword ranking performance, competitive rank, and link profiles. Not exactly the next Bill Belichick yet, but far better than a total greenhorn. Experienced in preparing and overseeing online and print marketing campaigns, resulting in an increase in partner relations for the company. In that case, see these senior restaurant manager resume examples. Served as key liaison between sales, product marketing and snowmobile engineers to ensure successful product launches resulting in increased market share. Visited and … Develop and implement Asian Markets strategy for the U.S. Retail Business of MetLife (MetLife Premier Client Group) to create lead generation & branding opportunities, with a focus on Chinese, Korean, and South Asian Markets. Broad scope of responsibilities included: development of strategic marketing plans, training and development, campaign management, media purchasing, analytics, sales and vendor management. Compile industry, competitive, and forward-looking intelligence to facilitate search strategy development and optimization. Measured campaign results and engagement metrics to optimize for growth. The resume outlines the career of a Senior IT Manager with experience in Business Process Analysis. Resume Sample 5 – Senior Sales & Marketing Executive resume. Implemented marketing plans for the Magazine Division working in conjunction with editorial and sales leadership to develop marketing, communication, and event strategies & tactics to achieve financial goals. Adept in using digital marketing platforms to increase sales and overall company productivity. FREE Evaluation. Increased early season snowmobile sales by 58% year over year in a down economy by revitalizing program. Generated 141 qualified leads in 2014 surpassing our goal by 100%. This allows the Senior Marketing Manager to create a target audience and build campaigns and promotions aimed at this group of customers. Consumer vertical targeted, managed, and collaborated with learning leaders in some of the nation's largest corporations and health systems to create custom marketing campaigns, in an effort to increase overall organizational effectiveness. Partnered with creative team to design email, templates, and seasonal brand imagery. The document is a good resource for any supervisory, management or analytically position in a technical field.The writer uses a summary paragraph to highlight 10 years of experience in project and Also has the capability to quickly learn and utilize new skills. Managed a $1 million annual budget and effectively achieved very aggressive marketing goals while staying within budget parameters. Proven leader in organizational and execution environments. Key Achievement: Exceeded sales targets and activity metrics by 200% in 2017. Developed and presented consumer demands, innovation strategies, analytic and solutions that built opportunities for incremental growth. Headline : An accomplished bilingual senior marketing professional with specific experience in the development and implementation of business development plans, corporate responsibility programs, public relations, e-digital, branding and strategic planning. The database tool facilitated accurate merchandising from ordering, kitting and installation saving thousands in expense for the business. Contributed to 5 point increase in KLAS customer satisfaction scores, exceeding target by 3 points, through increased customer communication and product awareness campaigns. Contributed to over 40% pipeline growth in 2014. Doubled lead generation and improved close rates. Directed strategic marketing activities to launch new cloud services business. Quentin Hand. In the 6 seconds recruiters spend reading your CV, they will read your Executive Summary first. Objective : Over 15 years of Information Technology (IT) and business management experience with key focus on Agile and Waterfall Methodologies. Senior Marketing Managers are experienced professionals who oversee a company's marketing strategies and are responsible for creating and implementing campaigns, supervising staff, networking with stakeholders, analyzing research data, and helping company management make the best decisions. Experience in both B2B and B2C business systems. Work Experience. Collaborate with UX team to improve conversion rate and overall user experience. Drove sales for the hockey category providing double digit sales increases each year by developing an USA Hockey co-branded partnership. Managed the merchandising for Kroger Personal Finance -financial services brochures and signage in stores for the enterprise. Executed local marketing strategies including on-ground door hangers and cold calls in cooperation with the General Manager. Managed advertising media and production budget for the team. As marketers, you can think of this as your elevator pitch. Skills : Integrated Marketing Communications, Emerging Media, Creative Marketing, Digital Storytelling, Public Relations,Social Media, Audience Insight, Brand Management. * Sie arbeiten eng mit dem Vertriebsteam zusammen und sind in diesem Zusammenhang verantwortlich für Marketing-Kampagnen sowie deren … Drove acquisition strategy that maintained new account volume while reducing the cost per account by 53% since 2011, Managed team of three digital marketing channel managers across paid search, display advertising (premium and programmatic), and affiliate marketing, Partnered with Business Intelligence team to implement in-depth customer quality reporting - both predictive (new application lead scoring) and post-funding (daily revenue per account), Launched a mobile lead generation program that captured over 6,200 leads within its first 8 months in market, Created acquisition forecasts by channel at the annual and quarterly level. 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