If you’ve been casually using Twitter and allowing the results to unfold, maybe it’s time to give Twitter a real job. So work to connect with users directly and nurture your community. You can make your conversation list public or private. ” across all of our social media profiles. This is why 83% of people who tweeted a small or medium-sized business and received a response came away feeling better about that business. Twitter for Business does a great job of reaching the younger generations. I would offer micro influencers, people with like 8,000 followers, an item they could make a giveaway with, or just send them a few free items in exchange for mentions. allow you to schedule social media posts in advance and across multiple platforms. This includes logo variations and banner images pre-formatted for popular social media platforms. 5 Reasons Why Twitter is Good for Business, How to Optimize Your Twitter Business Account, 5. Use a tool like NameChk to help you identify which usernames are available on different platforms. People go to Twitter to discover what’s new, and brands who show them something new break through the noise and make a monumental impact. By expanding your message on Twitter, you can connect and engage with new fans, network with partners, and identify influencers. Twitter is like any other social … The Expand command displays more tweet options. So, exactly how many tweets should you post each day? Thankfully, the same survey revealed that 30% of consumers are more likely to buy a product recommended by a non-celebrity blogger! Or, you can select from a number of other free business name generator tools online. After you create the image file, you upload it to your profile. For this reason, the algorithm will reward you when you share content your audience engages with, and penalize you for sharing content they don’t engage with. If you are using Twitter for business, it is imperative to use hashtags in your tweets so that your market kind finds you. Please let me know if you are interested. Twitter is a great social media for business. I really enjoy your [relevant content] and am impressed by how well you’ve done with [their company name]. When starting to use Twitter for business, posting 15 tweets a day can be intense. Now, when it comes to influencer marketing, 73% of marketers say finding the right influencers is the hardest part. Now I want to feature five people who are doing a great job in sharing business related content through Twitter: Curation is the key to finding good content in a pile of senseless noise. By creating a private list, you are the only person who knows who is on your list and when you make changes to the list. The best way to make Twitter work for your business is to try something new. In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! It will help you grow your community, build your brand, and harness Twitter’s algorithm. Plus, Twitter advertising prices are decreasing. It gets harder to hear the important messages among all of the others. Social Media Examiner | Social Media Marketing, by Charlene Kingston / July 10, 2012 / 144 Comments. The good news is that you can easily revitalize your Twitter experience! Start a business and design the life you want – all in one place. Additionally, Twitter says that 80% of its users are “affluent Millennials,” with 30% of Americans who earn $75,000 or more using the service. When you have a great conversation going on Twitter, or you find a topic that people respond to on Twitter, why not expand the conversation to the people who read your blog? They are automated programs called bots. It takes some time using Twitter before you’ll be ready to put it to work on your business goals. This social platform teems with people looking for new things. Thankfully, the same survey revealed that 30% of consumers are more likely to buy a product recommended by a. An Effective Business Profile Must Include Seven Basic Elements: to decide when to post things on social media networks; Build your brand awareness and grow your business by building a strong organic following. Twitter isn’t just a platform for you to interact with people, but also for your business to increase sales and for you to grow your revenue. Mark your calendar to review and update your Twitter bio again in 6 months, because even the best bio gets stale over time. 1. This tool is especially useful if you’re just. Here are some great examples of Twitter backgrounds and instructions for how to create your own. There could be people reaching out to your business to know more about it, and this could be the perfect opportunity for you to prove the value of your business. As the number of people you follow grows, so does the noise. Choose the right username. If you’re still in doubt, here are the top reasons why Twitter is good for your business: Twitter gives you a platform to connect with your customers at any time of the day. Once you have succeeded in gaining some popularity on the mega social networking platform, you can use twitter for business effectively. How to Use Twitter for Business Marketing. But it’s a good idea to prune out the followers who have stopped using Twitter. Influencer marketing is a great way to harness the power of Twitter for business. In fact, 85% of small and medium-sized businesses on Twitter say it’s important for businesses to provide customer service using the network. You should, They mention your business. And when people see you conversing directly with your followers, it’s obvious that you care about your community and so, Pop singer Demi Lovato also takes the time to regularly, It’s no surprise that Lovato’s fans are so loyal and engaged – they feel, Regardless of whether you’re a pop star or a small business, this principle holds true. By using our website, you agree to our privacy policy. Your customers are using Twitter, but so are your competitors. However, it’s important to participate in chats as an individual, not necessarily the company. Bonus: The 9 Best apps you should be using (but probably aren't). Choose three to focus on. It doesn’t matter how big your budget is – anyone can use Twitter for business to reach their target audience, build their brand, and boost sales. Don’t be afraid to test out new tweet ideas and then monitor your Twitter analytics to see if your strategy is helping or hurting growth. This means that just by adding photos to your tweets, you can greatly increase the amount of attention they get. Twitter is one social media platform that deserves the attention of business owners. Here are 16 ways to bring new life and renewed business purpose to your Twitter efforts. Lastly, you can always opt to add “HQ,” like Slack: It’s short, simple, and when people search for your business, an account with “HQ” in the username will lead searchers to assume yours is the official account for your business. If your business is locally focused or has multiple business locations, you can add your location to your username. You're not alone - sometimes businesses feel clueless about what to post on Twitter. Twitter displays the tweet on its own page using its unique web address. Twitter allows you to pin one tweet to the top of your profile. Then rewrite it so it tells potential customers how you can help them and what benefit they can get from connecting with you. This is a great way to use Twitter for business. In one study, 41% of respondents from the U.S. stated that they expect a response on social media in 24 hours or less. Pick three goals. Twitter is one of the most heavily monitored social networks in the world, with Tweroid, Followerwonk and other analysis tools leading the way. Follow this step-by-step guide to boost your following, and make Twitter an effective part of your marketing strategy. Are you debating whether your small business should invest time on Twitter? So if I go off into rants about what a great band Led Zeppelin was or asking advice on how to keep rabbits out of my garden, you're going to be confused or worse, irritated. to help you identify which usernames are available on different platforms. For most businesses, your logo or personal headshot isn’t the right size or shape to represent you well. You can use your smartphone camera to snap a picture, and then use the Twitter mobile app for your phone to tweet and upload your picture. Share your insights and experiences in the comments box below. – which is largely what Twitter’s algorithm is based on. Many businesses struggle to find these topics because they take their knowledge for granted. Charlene Kingston teaches small businesses how to build a strong online presence with a thriving community through her blog, great examples of Twitter backgrounds and instructions, Statistics show that people are more likely to read your stuff online, use the Favorites as part of their Twitter strategy, Details about your business products and services, Paperwork you give customers (receipts, invoices, statements, etc. Next Post: Practical Twitter – Why The Hell Should You Use Twitter For Business » Primary Sidebar. However, everything you say to people on this list is still public, so watch your words. Don’t have a great business logo? And when using Twitter for business, this is a great opportunity to highlight your current marketing campaign or promotion. It’s no surprise that Lovato’s fans are so loyal and engaged – they feel valued. According to their research, the optimum number of tweets, including retweets, is 15 per day. For example, a shoe company could post a video of a charity giving out shoes to poor in third world countries – while it has nothing to do with their actual business, it’s still on brand. You don’t have to pay to be on Twitter, and you don’t have to pay to tweet. But you can create a special Twitter landing page and use that page as your Twitter profile web address. Now, according to a report from Twitter and Research Now, 93% of people who follow small and medium-sized businesses (SMB) on Twitter plan to purchase from the SMBs they follow. Plus, 69% have already purchased from an SMB because of something they saw on the network. to see if your strategy is helping or hurting growth. As, , “It takes 20 years to build a reputation and five minutes to ruin it.”. When using Twitter for business, your profile name should simply be your business name. In general, it’s better not to follow automatically everyone who follows you if you want to avoid having your Twitter stream fill up with garbage. Hootsuite and Buffer allow you to schedule social media posts in advance and across multiple platforms. Plus, the openness and transparency of interactions also help to deepen community bonds. 60% of a brand’s followers are more likely to purchase or recommend products after following the brand on Twitter. As mentioned, you can make up your own, but also research popular hashtags related to your business or what you're posting. A “Twitter Handle” is the username each account uses on the site. After you authorize the app, it allows you to create a list of your followers based on how long since their last tweet. Not only that, but we know you probably want to reduce the amount of time you spend on Twitter too. Arrow down icon. So make sure your logo still looks great when the corners are cropped off. Twitter is an incredibly powerful marketing tool – if you know how to use it. HootSuite provides a free plan for up to three social accounts and twenty scheduled posts per day, with paid plans starting at $29 per month. But with the right mix of content, your engagement will grow organically. However, most bots are spewing out tweets from other people and other sources that are not on target for your Twitter business goals. That’s a lot of information crammed into just a few words. This action can signal Twitter to suspend your account for aggressive and spammer-like behavior. This is fantastic news for SMBs, as non-celebrity influencers are more accessible and cost less to partner with. Don’t forget that in essence, Twitter is a platform for conversations, not broadcasting. Twitter is a great social platform to reach it’s over 330 million users. Social media is all about conversations, and conversations mean that you talk and listen. Even though you have more space, keep your Twitter landing page short and to-the-point to make a great impression on your visitors. Whether your business serves B2B or B2C it can really help with having a presence on social media. You can create up to 20 different Twitter lists with up to 500 accounts in each list. You get 160 characters, so make them count. Twitter is an excellent platform for branding and promotion. If you can’t figure out when you should be tweeting, don’t worry. So how can you spot a bot or spammer or someone whom you should not follow back? So as you find people talking about your business or talking directly to you, follow them. You’ve finally launched your dropshipping store and you’re now ready to step into the world of ecommerce marketing. , as it will help you to find a business name which has an available domain name and social media usernames. Pop singer Demi Lovato also takes the time to regularly respond to fans on Twitter. These will help you organize your Twitter conversation and will spark ideas when you can’t think of anything to say. There are bots that provide useful information. Originally, Twitter displayed tweets in reverse chronological order. In recent years, influencer marketing has fast become an incredibly powerful marketing strategy. Reach new audiences. Why? Twitter itself and Hootsuite have mobile apps for use on a smartphone or tablet, plus you can add multiple user accounts. Then use the search bar – seriously, it’s that simple! Are you frustrated by only having 160 characters for your Twitter bio? Use Twitter lists. Not only does it reek of “unprofessional,” it will also confuse people searching for your brand. Twitter’s personal, conversational nature makes it perfect for handling customer service issues. To start using Twitter advertising, head to business.twitter.com, click “Start Campaign,” and follow the instructions. Twitter wants to provide users with great content they actually want to see and engage with. It’s an opportunity to associate an image with your business in the minds of everyone who follows you. People love pictures. Now you have a way to keep track of important tweets so you can use them in the future. The best part is that your photos don’t have to be professional-quality to be effective on Twitter. We’ve got you covered with the best time to post on Twitter: But remember, always put quality ahead of quantity. Moving on…. Let's take a look at some of the key things to help you determine when the best times to post on Twitter for your business are to reach the most amount of people and get the best results. Aside from Twitter’s organic marketing opportunities, you can also harness Twitter advertising. Start a conversation, or a movement. It’s like having a greeter there to help people get the scoop on your business and how you use Twitter. uses this to great effect in their domain name and social media accounts. So choose an image that accurately represents your brand personality and value proposition. However, many businesses use the Favorites as part of their Twitter strategy, and so they need another way to save tweets. These awesome apps will help you create an entire brand package for your business in minutes. Most people use their Twitter profile web link to drop people off at their website front door or their blog. 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